I'm done spending big bucks on any whiskey which is yellow. Good single malt whiskey should be brown. Think about it - Irish, Scotch, or American, all of the really flavorful whiskeys have a rich brown color. Now I do like Dewars White Label occasionally, but that's a blend, and a whole different financial category than a single malt like Auchentoshan or Knappogue. Those pale yellow-colored whiskeys just don't have the depth of flavor that I want from a single malt.