But you have not, as SEOs, we never really had to think as much or as broadly about, "What is the experience of this website? Is it creating a brand that people are going to love and share and reward and trust?" Now we kind of have to think about that.
How Google's Panda Update Changed SEO Best Practices Forever
This, in a nutshell, is the problem I've always had with SEO. People have seen SEO as a bullet list of things to do, a checklist of fairly mechanical steps that, if you closely follow the steps, your page rank will go higher. I read the above as an admission that the SEO consultants themselves have (until now) viewed SEO the same way. I've had clients ask me if they should spend the money on a dedicated SEO consultant and my answer was always "ehhhhh..." Following the SEO checklist might move your page rank a couple spots, but if you want your site to rank substantially higher, you need to substantially change your site. If Panda transforms "SEO consultants" to become "user experience consultants" that's probably not a bad thing.