Friday, June 24, 2011

SEO changes forever (or so I've read)

But you have not, as SEOs, we never really had to think as much or as broadly about, "What is the experience of this website? Is it creating a brand that people are going to love and share and reward and trust?" Now we kind of have to think about that.

How Google's Panda Update Changed SEO Best Practices Forever

This, in a nutshell, is the problem I've always had with SEO. People have seen SEO as a bullet list of things to do, a checklist of fairly mechanical steps that, if you closely follow the steps, your page rank will go higher. I read the above as an admission that the SEO consultants themselves have (until now) viewed SEO the same way. I've had clients ask me if they should spend the money on a dedicated SEO consultant and my answer was always "ehhhhh..." Following the SEO checklist might move your page rank a couple spots, but if you want your site to rank substantially higher, you need to substantially change your site. If Panda transforms "SEO consultants" to become "user experience consultants" that's probably not a bad thing.

Thursday, June 09, 2011

Why Apple is charging you to store non-iTunes music in iCloud

If you own some music that you bought from iTunes and you choose to "upload" it into iCloud, you're not really uploading anything. Apple already has it. You originally bought it from them. They just have to store the fact that you are allowed to access their copy of the song. Six million people can "store" Poker Face in iCloud, Apple has to keep only the one copy. Us nerds call this single-instance storage.

On the other hand, if you ripped some music from a CD that you own, and you want to upload that into iCloud, Apple has to actually accept the song from you and allocate disk space to store it. That costs them money, and everyone knows that Apple doesn't do anything for free, so you can bet they're going to charge that cost back to you.